Projects & Case Studies
Below are a few projects and case studies I completed during my undergraduate and graduate studies. These highlight my work across courses in Marketing Research, Digital Marketing, and Marketing, Innovation & Customer Centricity, as well as projects for small businesses.
Peak Performance
To help a local gym/personal trainer in my hometown, I designed and developed their website. The site was created to be user-friendly and visually appealing, effectively highlighting their services, offerings, and client testimonials. It features optimized navigation and mobile responsiveness to enhance user experience and drive enrollment. Additionally, I incorporated multiple call-to-action buttons to encourage visitor engagement and conversions.
Burlington Beer Works
As part of a digital marketing class project, my classmates and I conducted a comprehensive analysis of Burlington Beer Works, a local brewery in Burlington, North Carolina. We evaluated their website and SEO strategy to identify strengths, weaknesses, and provided recommendations for improvement.
Burlington Beer Works Written Analysis
Burlington Beer Works Creative Brief
Salvation Coffee
As part of a collaborative marketing research project, my team and I conducted an in-depth analysis of Salvation Coffee, a local coffee shop near campus. Using quantitative data and survey insights, we evaluated their branding and marketing strategies. Based on our findings, we developed actionable recommendations to refine their target markets and enhance brand visibility.
